Poultry Products & Marketing

Poultry Products & Marketing

Poultry Products & Marketing

Products

When you mention the term poultry products, one typically thinks for chicken meat and eggs, but there are a number of different food-related poultry products to consider.

Poultry meat and eggs are excellent sources of protein and other nutrients, but the production of food products from any animal always carries the risk of food-borne pathogens. While all poultry producers make every effort to produce as 'clean' a product as possible it is important that consumers follow proper food handling guidelines.

While chickens are the most recognized source of poultry meat and eggs, other poultry species can also provide these products. Ducks can be raised for either meat or eggs just as there are chicken broilers and egg layers. Turkeys and geese are typically raised only for meat production. Game birds (pheasants, chukars, guinea fowl, etc.) can be raised for slaughter or for release into hunting preserves.

  • ASC-170: Consumer and Producer Guide to Organic and Natural Meats
  • IP-58A: Consumer Trends and Opportunities
  • IP-39: Making Eggnog at Home

Poultry meat and eggs are excellent sources of protein and other nutrients, but the production of food products from any animal always carries the risk of food-borne pathogens. While all poultry producers make every effort to produce as 'clean' a product as possible it is important that consumers follow proper food handling guidelines.

Resources

  • Chicken (National Chicken Council)
  • Turkey (National Turkey Federation)
  • Eggs (American Egg Board)

Marketing

Poultry are very easy to raise and small and backyard flock owners may soon find themselves with an excess product to sell. There are a number of different marketing channels available to you, depending on the product and the volume you are trying to sell. Whatever marketing system you use, food safety measures must be in place to make sure you are selling a wholesome product.

While there may be exemptions for small flock producers with regard to inspection and licensing regulations, all producers (large and small) must follow the regulations with regard to production food safety standards.

Labeling your Product

Eggs

Poultry Meat

Contact Information

Scott Radcliffe
Department Chair

900 W.P. Garrigus Building Lexington, KY 40546-0215

+1 (859) 257-2686